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Cary Book 072516 [Public Review Draftv3] - Part 1

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• Challenges and Opportunities • Policy Direction • How We Will Achieve Our Vision • Related Policy Direction in Other Chapters Cary will foster a prosperous, diverse economy that moti- vates and supports entrepreneurs, improves underutilized retail and office development, supports existing business- es, attracts new business development, and utilizes pub- lic-private partnerships to sustain the Town's fiscal health. Cary continues to be an economic leader in the region with a high proportion of information services and new tech- nology firms located in the Town, as well as high-quality retail and professional services to support businesses and residents. The Town will support expansion and business recruitment efforts by providing 21st century workplaces and community amenities that meet the needs of future businesses and workers. CARY COMMUNITY PLAN 2040 Assuring Continued Prosperity 3. WORK IN THIS CHAPTER: CARY VALUES: Fostering a Prosperous Economy and Fiscal Health Cary will leverage the Town's location within the region and proximity to regional assets (RTP, RDU airport, higher education institutions, and nearby communities) yet con- tinue to differentiate Cary as a unique place to live, work, play, and conduct business. Using effective collaborations with neighboring jurisdictions and institutions, as well as improved physical connections, will make Cary and the region stronger. Leveraging the Town's Regional Context

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