Issue link: http://townofcary.uberflip.com/i/747135
Promote the Economic Growth and Vitality of Downtown CHAPTER 3:WORK 3 Maximize Cary's Locational Appeal 4 Major Actions: • Take a leadership role in exploring opportunities for bringing additional tran- sit services downtown, in downtown station area planning, and in increasing regional coverage and connectivity. • Amend downtown zoning and development ordinances to reflect the down- town special planning area vision. • Develop marketing collateral to promote development opportunities and suc- cesses. Major Actions: • Implement the policy initiatives in the LIVE, SHOP, ENGAGE, SHAPE, MOVE, and SERVE chapters. • Survey employees of targeted businesses to identify opportunities for enhanc- ing Cary's brand. • Strengthen and promote Cary's brand to direct economic recruitment. 42 COUNCIL PUBLIC HEARING DRAFT [NOV. 3, 2016]