Issue link: http://townofcary.uberflip.com/i/774879
CHAPTER 5:ENGAGE PRCR Plan Goal 9: Incorporate best management and planning practices to ensure quality services and efficient use of resources. The intent of this goal is to outline those potential actions that will result in the more efficient delivery of services for Cary citizens. Objectives • Ensure that the Department's Business Plan, the Long Range Program Plan, and all other facility Business Plans align with the broader goals and vision of the 2012 PRCR Master Plan. • Develop a Strategic Communication and Marketing Plan to promote parks, recreation, and cultural resource facilities and services. • Improve customer service and the delivery of services through the continued use of new technology. • Enhance financial management tools to effectively track and manage costs to deliver services. • Expand the use of alternative funding through sponsorships, volunteers, grants, and donations. • Continue to seek Wake County Hotel Occupancy Tax funding to support high quality, competitive venues to contribute to the regional economy. • Expand revenue generation opportunities as appropriate at parks, recreation, and cultural arts facilities (e.g., rentals, concessions, etc.). • Expand partnerships to encourage joint development of facilities. • Provide park facilities and services that promote the Town's sustainability goals by developing and implementing environmentally sensitive design principles and practices. • Continue to incorporate the new 2010 Americans with Disabilities Act (ADA) standards and guidelines in parks and recreation facilities. • Maintain updated records of Town-owned and -managed land, park and facility inventory, historical collections, demographic data, and planning documents to facilitate the ongoing management of Town resources. 72 COUNCIL FINAL PUBLIC MEETING DRAFT [JAN. 24, 2017]