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AC T Moving From Vision to Reality 49 C A RY, N O RT H C A R O L I N A F Y 2 0 25 4 T H Q U A R T E R R E P O R T Q U A RT E R LY C O M PA R I S O N G R O W T H M E T R I C S Q3 Q4 % INCREASE/DECREASE Estimated Impressions From Earned Media 22,149,241,481* 32,135,513,760 45.07% Estimated Pr Value (AVE) From Earned Media $207,227,856.48* $300,984,235.57 45.28% Social Media Impressions 1,662,168 1,808,077 8.78% International Web Traffic to carync.gov 10,981 11,034 .48% International Web Engagements on carync.gov 65,381 56,933 -13% Paid Media Impressions (Print) 1,142,000 1,142,000 0% *Numbers pulled through June 21. C A RY O N T H E N AT I O N A L S TAG E In Q4, U.S. News & World Report named Cary the No. 1 best place to live in North Carolina and No. 5 in the United States, a national accolade that generated significant media attention and further solidified Cary's reputation as a highly desirable community. Coverage stemming from the announcement appeared in Travel + Leisure, Yahoo News, and Money Talks, with additional outlets highlighting Cary's booming retail sector and quality of life. These wins contributed to a 45% increase in both estimated earned media impressions and PR value from Q3 to Q4. In addition, social media momentum remained strong, with high-performing posts about Cary's splash pads opening and a light-hearted Baby Yoda celebrating Star Wars Day drawing tens of thousands of impressions alone. Beyond the headlines, Cary continues to shine as a destination in its own right. The Family Vacationist named Cary a top spot for families, while Islands magazine encouraged travelers to add Cary to their itineraries. Sports coverage also expanded this quarter, with national broadcasts on ESPN for The Soccer Tournament and the New York Post and Yahoo Sports highlighting Cary's growing reputation as a premier sports hub. Together, these accolades reflect the strength of Cary's brand and its continued rise on the national stage.

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