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AC T Moving From Vision to Reality 56 C A RY, N O RT H C A R O L I N A F Y 2 0 26 2 N D Q U A R T E R R E P O R T G R O W I N G C A RY 'S B R A N D T H R O U G H S P O RT S , L E A D E R S H I P, A N D D I G I TA L E N GAG E M E N T In Q2, Cary continued to grow its visibility beyond North Carolina through targeted advertising, national conference exhibits, and a strong digital presence. A combination of paid and earned placement in Racquet Sports Industry magazine and the Sports Business Journal celebrated Cary Tennis Park's recognition as Municipal Tennis Park of the Year and showcased Cary venues as part of the Triangle's broader sports landscape. These stories helped extend Cary's reach to national sports and business audiences, driving a 57% increase in both estimated earned media impressions and publicity value over the last quarter. Cary strengthened its reputation as a thought leader in local government through in-person engagement at two major national conferences. The marketing team exhibited at the International City/County Management Association (ICMA) Conference in Tampa and the National League of Cities Conference in Salt Lake City, connecting with hundreds of attendees and sharing Cary's approach to innovative, people- driven government. These efforts were supported by a featured ICMA case study highlighting Cary's unique governance model, which further reinforced Cary's standing among peers in the municipal space. On social media channels, the timely and relatable content of a loose-leaf pickup video went viral, resulting in a 603% increase in social media impressions. In addition, a digital advertising campaign for Cary's online merchandise store delivered a record $3,000+ in sales for the quarter, led by demand for limited-edition snow globes, "The Top of the Arc" book, and Cary-branded baseball caps. Together, these efforts reflect a quarter focused on high-impact storytelling that continues to build Cary's presence on the national stage.

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