Issue link: http://townofcary.uberflip.com/i/320439
Chapter 6 ! Getting There 40 of Academy Avenue would have a unifying effect on the town cent er that, in addition to the enhancement of public spaces, would serve as a form of branding that would benefit all businesses and property owners. Policies shoul d be considered that encourage public art in private development by either making public art a requirement in the development process, or creating incentives for developers to incorporate public art on - site. As an alternative to incentives like density bo nuses, an option can be provided to contribute to public art fund; Public art could then be required in new construction or building renovations in downtown Cary, and the monies in this public art fund allocated by the Town Council for the commission and p lacement of public art in strategic locations, using other matching funds when available. Outside of the downtown area, large commercial and residential properties that have planned or existing public spaces are ideal places for public art. In these locat ions, it is typically preferable to install the artwork on - site, rather than pool the funds for alternative locations. Partnerships Partnerships between the Town and other cultural arts organizations offer opportunities to pool resources, generate new ideas, and co - sponsor project and programs. Cary's Public Art Program has a strong history of partnering with other arts agencies, including Cary Visual Art, the Fine Arts League of Cary, and the Cary Photographic Artists. Future partnerships could includ e events planned around national or ethnic holidays, a theme of local significance, or subjects such as water resources, recycling, local history, agriculture, etc. Partners might include local arts groups; performing arts groups (e.g., dance, theater, m usic); local history groups; local horticultural groups; historic sites; local corporations and businesses (e.g., the digital gaming company based in Cary); and national companies with a presence in Cary, such as hotel chains (e.g., Hyatt, which has a nati onal foundation.) Grants Regional, state, and national grants should be pursued for public art programs to enhance Cary's public art opportunities. The characteristics of the artwork typically have to match the goals of the organizations providing the grants. Future projects might include brochures and walking/driving tour guides for public art; research for future project themes; community art programs and workshops; working with consultants on a specific project; bringing visiting artists to Cary for workshops and/or lectures; documenting temporary projects; or a specific project requiring funding from an outside source. Grants could come from the following organizations: Andy Warhol Foundation for the Visual Arts (www.info@warholfoundation.org ) Knight Foundation (www.arts@knightfoundation.org ) National Endowment for the Arts (www.arts.gov/grants.gov) North Carolina Arts Council (www.ncarts.org) North Carolina Department of Cultural Resources (www.culture.com) North Carolina foundations, including: A.J. Fletcher Foundation (Raleigh) www.ajf.org ; The Cannon Foundation (Concord) www.cannonfoundation.org ; The Community Foundation of Western NC (Asheville), www.cfwnc.org ; The Golden Leaf Foundation (Rocky Mount), www.goldenleaf.org These organ izations offer distinct opportunities for public art programs. Their missions and grant criteria are listed on their websites or available upon inquiry. Use of Public Art Fund s Any available public art funds may be used for all costs associated with th e commissioning of selected artists and acquisition of public artworks. These include: all costs associated with Public Art projects prior to individual artist selection; project specific coordination or management costs; artist fees; all costs necessary to transport, receive and install artworks at specified sites, including any unexpected costs; and