Issue link: http://townofcary.uberflip.com/i/774879
CHAPTER 4:SHOP Demand for More Commercial Options As evidenced through community surveys, Cary's growing popula on and local economy are increasing the demand for new types of retail businesses, dining establishments, and commercial services that are not yet offered in Cary, par cularly within downtown. Residents and workers want more unique, dis nc ve, and authen c choices for dining and entertainment, including park-once-and-walk environments that offer vibrant public spaces. Downtown was iden fied as an area where there is high demand for a rac ons and shopping loca ons. (See also the Downtown Special Planning Area.) The redevelopment of aging commercial centers is also another opportunity to provide new shopping and dining opportuni es and unique commercial "experiences." Elizabeth's Home and Garden Shop on Chatham Street in Downtown Cary (above) and Cary's Waverly Place Commercial Center (below) are examples of downtown and suburban community shopping establishments that offer the types of environments and shopping experiences that customers in Cary desire. Demand for High Quality Destination Centers with Character Cary's high quality built environment is widely known and is largely comprised of suburban scale commercial centers and shopping malls of various sizes and scales. What is currently under-represented in Cary are high quality, mixed use des na on centers that can draw customers from across the region to visit unique venues and shopping and dining establishments. High quality des na on centers o en include signature elements such as entertainment venues, gathering spaces, fountains, unique architecture, and memorable public art installa ons. The mixing of uses that can occur in these des na on centers o en create ac ve and invi ng public environments both during the day and at night that offer true live, work, play experiences. 48 COUNCIL FINAL PUBLIC MEETING DRAFT [JAN. 24, 2017]